North American esports organisation Dignitas has announced NYX Professional Makeup as its official beauty partner.
The collaboration will see the cosmetics brand build custom product placement integrations inside Dignitas’s Verizon 5G Gaming Center in Los Angeles and its Headquarters in New York City.
NYX Professional Makeup branding will also appear on the competitive jerseys of its Dignitas Women’s VALORANT and CS:GO teams, as well as on the jerseys of select Dignitas content creators.
Heather Garozzo, Vice President of Talent at Dignitas, spoke on the partnership in a release: “Now more than ever, gaming and esports are just as much a space for women as they are for men; this partnership with NYX Professional Makeup acknowledges that new landscape.