German esports organisation Berlin International Gaming (BIG) has inked a partnership with streamer management platform Streamcoi.
According to the release, BIG will lean on Streamcoi to ‘automate streamer management’ and monetise more effectively for its roster of streamers and professional players. This includes utilising the Streamcoi platform to consolidate animated campaigns, messaging, and stat measuring on its singular dashboard.
BIG CEO Daniel Finkler commented on the partnership: “Live streaming is an increasingly important part of our brand and advertising strategy. We see the high value for our partners and BIG as a brand.